Day 15: Why Your Lead Magnet Isn't Working (And How to Fix It)

Good morning.

You're 15 days in.

5 days left.

Let me guess:

You already have a lead magnet.

Maybe it's:

A PDF checklist

A free guide

A workbook

An ebook

You created it months ago.

You share it occasionally.

And... crickets.

Maybe 2 people downloaded it.

Nobody booked a call.

Nobody became a client.

Today, I'm going to tell you why that's happening.

And more importantly, how to fix it.

Here's what worked in 2018:

"Download my FREE 10-page guide!"

People downloaded it.

They read it.

Some even implemented it.

And a few became clients.

That was 2018.

This is 2025.

And the game has changed.

Reason #1: Information Overload

Your ideal client already has 37 PDFs saved on their computer.

They haven't read any of them.

Why?

Because PDFs feel like homework.

And nobody wants more homework.

Reason #2: No Relationship = No Trust

When someone downloads a PDF, what happens?

They get the PDF.

You get their email.

And then... nothing.

No conversation.

No relationship.

No trust.

Just a name on your email list that never opens your emails.

Reason #3: PDFs Don't Create Urgency

When you give someone a 20-page PDF, they think:

"I'll read this later."

And "later" never comes.

PDFs are passive.

They don't create urgency.

They don't force action.

They just... sit there.

Instead of PDFs that get downloaded and forgotten, you need lead magnets that start conversations.

Here's the shift:

Old Way (PDF):

They download it → You get their email → Nothing happens → They forget about you

New Way (Conversation Starter):

They request it → You DM them → You start a conversation → You diagnose their problem → You book a call → You close them

See the difference?

The lead magnet isn't the end goal.

The lead magnet is the beginning of a relationship.

Instead of giving them information, give them personalized feedback.

Examples:

Relationship Coach: "I'm doing 5 free 'dating profile audits' this week. I'll look at your profile and tell you exactly what's turning people away. DM me 'PROFILE' if you want a spot."

Career Coach: "I'm reviewing 5 LinkedIn profiles this week. I'll tell you exactly why recruiters aren't reaching out to you. Comment 'LINKEDIN' if you want in."

Fitness Coach: "I'm analyzing 5 workout routines this week. Send me what you're doing, and I'll tell you why you're not seeing results. First 5 who comment 'WORKOUT' get a spot."

Career Transition Coach: "I'm doing 5 free resume reviews this week. I'll tell you exactly what's keeping you from getting interviews. DM me 'RESUME' for a spot."

Why this works:

✅ Personalized (not generic)

✅ Valuable (real feedback, not theory)

✅ Limited (creates urgency)

✅ Starts a conversation (you DM them, they respond, you diagnose)

Give them something they can use immediately.

Not "read and learn."

Copy, paste, and use.

Examples:

Relationship Coach: "I have a 3-question framework that tells you if someone is actually interested or just wasting your time. Comment 'FRAMEWORK' and I'll send it."

Career Coach: "I created a 5-sentence LinkedIn summary template that gets recruiters to message you first. DM me 'SUMMARY' if you want it."

Health Coach: "I made a meal prep template that takes 90 minutes on Sunday and covers your entire week. Comment 'MEAL PREP,' and I'll send it."

Career Transition Coach: "I have a script for answering 'Why are you leaving your current job?' that doesn't make you sound desperate. DM me 'SCRIPT' for it."

Why this works:

✅ Actionable (they can use it today)

✅ Specific (not vague tips)

✅ Proven (you've used it and got results)

✅ Starts a conversation (you DM them, ask how it's working, diagnose their real problem)

Instead of a static PDF, do something live and time-bound.

Examples:

Relationship Coach: "I'm hosting a free 60-minute training: 'Why Good People Stay Single (And How to Fix It).' Wednesday at 7 PM. Comment 'LIVE' for the Zoom link."

Career Coach: "Free training this Friday: 'How to Get Recruiters to Chase YOU Instead of You Chasing Them.' DM me 'TRAINING' for the link."

Fitness Coach: "I'm running a free 3-day 'Lose Your First 5 Pounds' challenge starting Monday. Comment 'IN' if you want the link."

Career Transition Coach: "Free live workshop: 'How to Switch Careers Without Starting at the Bottom.' Thursday at 2 PM EST. Comment 'WORKSHOP' for access."

Why this works:

✅ Live = urgency (they have to show up)

✅ Interactive (they can ask questions)

✅ High value (you're giving your time)

✅ Builds trust fast (they see you live, hear you talk, trust you more)

✅ Easy to convert (you can pitch your paid offer at the end)

This is where most coaches screw up.

They either:

Option A: Give TOO MUCH for free

They create a 50-page PDF.

They teach everything.

And the person thinks: "I already have everything I need. Why would I pay?"

Option B: Give TOO LITTLE

They create a vague 2-page checklist.

It's not valuable enough.

And the person thinks: "That was useless. They probably can't help me."

Here's the formula:

✅ Tell them WHAT to do (the steps)

✅ Tell them WHY it works (the psychology/strategy)

❌ Don't show them HOW to do every step (that's what they pay you for)

Example (Relationship Coach):

FREE Lead Magnet:

"The 3 Red Flags in Dating Apps:

1. They take 24+ hours to respond (Low interest) 2. They won't suggest meeting in person (Time-waster) 3. They only text late at night (Not serious)

This is the framework. If you want help fixing your dating strategy, let's talk."

PAID Offer:

"Here's how we'd work together:

Week 1: Optimize your profile to attract serious people Week 2: Learn my 'First Date Framework' that creates chemistry Week 3: Master the conversations that lead to commitment Week 4: Get into a relationship or we keep working

Investment: $1,200"

See the difference?

Free = roadmap

Paid = implementation + accountability

The Rule: 3-5 Steps Max

Not 10. Not 20.

3-5.

People can hold 3-5 things in their head.

More = overwhelm = inaction.

Bad (Too Much): "The 15-Step System to Find Your Soulmate"

Good (Just Right): "The 3-Step Framework to Stop Attracting the Wrong People"

Open your notebook.

Write: "Day 15: My Lead Magnet Audit"

Answer:

Pick one:

Option A: Turn my PDF into a Conversation Starter

Option B: Create a Micro-Audit Offer (5-10 spots)

Option C: Host a Live Training

If Option A: "I have a [framework] for [problem]. Comment '[WORD]' and I'll DM it."

If Option B: "I'm doing 5 free [profile/resume/workout] audits this week. DM me '[WORD]' for a spot."

If Option C: "Free training on [topic] on [date] at [time]. Comment 'LIVE' for the link."

Don't wait.

Post now.

Keep both buckets full:

"Day 15 complete.

Audited my lead magnet.

Chose [Option A/B/C].

Posted my new offer.

Sent 5 outreach messages.

Still here. Still moving."

PDFs don't start conversations.

Conversations close sales.

Today, you're shifting from:

"Download my free thing."

To:

"Let me help you with this specific problem right now."

That's how lead magnets become clients.

We're 5 days away from the end of this challenge.

And here's what I know will happen:

Most people will stop on Day 21.

Not because they want to.

But because the Container disappears.

The daily tasks.

The accountability.

The momentum.

All gone.

The 10K Roadmap Membership is the permanent Container.

Inside, you get:

✅ 2 Live Calls Per Week (Implementation + Hot Seat)

✅ Daily Accountability (Post your work, get feedback)

✅ Fast Feedback (I review your DMs, offers, sales scripts, content)

✅ All my templates, funnels, and resources (FREE)

✅ LIFETIME ACCESS (Founding Members only—ends Dec 31st)

✅ 365-Day Money-Back Guarantee (Don't make $10K in a year? I refund you.)

The Founding Member Offer ends December 31st.

After that:

If you're still on the fence, let's talk.

I'm offering quick 15-minute clarity calls for anyone who still has questions about the membership.

Not a sales call.

Just a conversation to see if this is right for you.

👉 Book a clarity call here: https://calendly.com/thinkwithindradip/free-consultation

Or, if you're ready now:

👉 JOIN THE FOUNDING MEMBERS HERE:

https://whop.com/10kroadmap-org/10k-roadmap-membership/

If you're joining with the yearly plan and see extra taxes added at checkout:

Don't worry.

Just contact me directly, and I'll send you a separate invoice.

You won't have to pay any taxes…I'm covering all taxes from my side.

Reply to this email.

Tomorrow (Day 16): Social Proof When You're New

How to get testimonials without paying clients yet.

But today?

Fix your lead magnet.

Turn it into a conversation starter.

See you tomorrow at 8:00 AM PT.

— Indrodip

P.S. If you don't have a lead magnet, don't create a PDF. Create a Micro-Audit offer. It's faster and actually converts.

P.P.S. The best lead magnets start relationships, not collect emails. Information is everywhere. Relationships are what people pay for.

DO THIS NOW:

You're 15 days in.

5 days left.

Stop collecting emails.

Start having conversations.