Day 16: How to Get Testimonials Without Clients

Good morning.

You're 16 days in.

4 days left.

By now, you've probably noticed something:

People keep asking for proof.

"Do you have testimonials?"

"Have you worked with someone like me before?"

"Can I see your results?"

And you freeze.

Because you don't have clients yet.

So you think:

"I can't get testimonials until I have clients."

"I can't get clients until I have testimonials."

You're stuck in a catch-22.

Today, I'm going to show you how to break that cycle.

This is the exact strategy I used to generate my first wave of testimonials.

It changed everything.

The month I implemented this, I made $18,000.

Not because I had clients.

But because I created proof before I had clients.

You can have the best offer in the world.

You can write perfect sales copy.

You can have flawless sales calls.

But if you can't show proof that you can actually help people, they won't buy.

They need to see:

Without proof, you're just another coach making promises.

With proof, you're someone who delivers.

Most coaches think:

"I need to get my first 3-5 clients."

"Then I'll get testimonials."

"Then I'll use those testimonials to get more clients."

That's backwards.

Here's what actually works:

You create proof FIRST.

Then you get clients.

Here's what I did:

I created something called the "10K Roadmap Challenge."

It was a free, 90-minute 1-on-1 coaching call.

Not a sales call.

Not a "discovery call."

A real coaching call where I delivered massive value.

Step 1: I positioned it as a challenge, not a sales call

I didn't say:

"Book a free call to see if we're a good fit."

I said:

"I'm running a 10K Roadmap Challenge—a free 90-minute coaching call where I'll help you map out exactly how to get to $10K/month. No pitch. Just strategy. I'm doing 10 of these this month."

Why this works:

✅ It's framed as valuable, not salesy

✅ It's limited (only 10 spots)

✅ It's specific (not vague "discovery call")

Step 2: I delivered REAL value on the call

This wasn't a 15-minute "let me ask you questions and then pitch you" call.

This was a full 90-minute coaching session where I:

I treated it like they were already a paying client.

No pitch.

No "by the way, if you want more help..."

Just pure value.

Step 3: At the end of the call, I asked 3 questions

After 90 minutes of real coaching, I said:

"Hey, before we wrap up, I want to ask you 3 quick questions. This helps me improve these calls for others."

1. "Did you find this call helpful?"

(They always say yes—because you just gave them 90 minutes of real coaching.)

2. "Do you feel more confident now than you did before this call?"

(Again, they say yes…because you gave them clarity and a plan for free.)

3. "Would you recommend this call to others who are in a similar situation?"

(If they say yes, you just got permission to use them as a referral source.)

Step 4: I asked for a testimonial

After they answered those 3 questions, I said:

"I'm so glad this was helpful. Would you be open to recording a quick testimonial about your experience here on Zoom? It doesn't have to be long, just a few sentences about what you got from the call. It would really help me as I'm building this out."

They almost always say yes.

Why?

Because:

Step 5: I collected those testimonials and used them everywhere

I took those testimonials and posted them:

Suddenly, I had proof that I could help people.

Even though I didn't have paying clients yet.

1. You're giving real value, not just "discovery."

When you deliver a full 90-minute coaching session, people walk away transformed.

They're not thinking:

"That was a sales call."

They're thinking:

"Holy shit, that was incredible. And it was FREE."

That's when testimonials happen naturally.

2. You're collecting proof BEFORE you need it.

By the time you make your first paid offer, you already have:

You're not starting from zero.

You're starting with momentum.

3. You're building relationships with potential clients.

Some of those 10 people became paying clients later.

Not because I pitched them.

But because they experienced my coaching firsthand.

They knew I could help them.

And when they were ready, they came back.

Here's your exact action plan:

Post something like this:

[Your Niche] Roadmap Challenge

"I'm offering 10 free [60–90 minute] coaching calls this month.

This isn't a sales call.

This is a real coaching session where I'll help you:

- [Specific outcome 1]

- [Specific outcome 2]

- [Specific outcome 3]

No pitch. No upsell. Just strategy.

If you want one of the 10 spots, comment 'ROADMAP' below."

Examples:

Career Coach:

"Career Clarity Challenge, I'm doing 10 free 90-minute coaching calls where I'll help you figure out your next move, identify your transferable skills, and create a plan to transition without starting at the bottom. Comment 'CLARITY' if you want a spot."

Relationship Coach:

"Dating Strategy Session, I'm offering 10 free 60-minute calls where I'll review your dating profile, tell you what's turning people away, and give you a strategy to attract the right partner. Comment 'STRATEGY' if you want in."

Fitness Coach:

"Body Transformation Blueprint, I'm doing 10 free coaching calls where I'll analyze your current routine, tell you why you're not seeing results, and give you a clear plan to lose your first 10 pounds. Comment 'BLUEPRINT' for a spot."

Treat it like they're already a paying client.

Give them:

Don't pitch.

Just coach.

"Before we wrap up, I want to ask you 3 quick questions:"

"I'm so glad this was helpful. Would you be open to writing a quick testimonial about your experience? Just a few sentences about what you got from the call."

Once you have 5-10 testimonials:

Now you have proof.

Some of you are on the fence about joining the 10K Roadmap Membership.

You're thinking:

"Is this right for me?"

"Can I really afford this?"

"What if it doesn't work?"

Let me be clear:

I want you to succeed.

That's why I'm offering:

✅ Lifetime Membership (you pay once, you're in forever)

✅ 365-Day Money-Back Guarantee (one full year to decide—if you do the work and don't see results, I refund you)

✅ Same level of knowledge my 1:1 clients get (they pay $3,000-$5,000; you're getting it for $800 one-time or $80/month)

Join Now: https://whop.com/10kroadmap-org/10k-roadmap-membership/

But here's the thing:

This offer is NOT sustainable long-term.

Lifetime membership?

Money-back guarantee?

Founding member pricing?

These only make sense for the first group.

Once we hit capacity, those benefits disappear.

Because I can't offer lifetime access to 500 people.

I can offer it to 10.

You're in the first 10.

If you're still unsure, let's talk.

I'm offering quick 40-minute clarity calls for anyone who has questions about the membership.

Not a sales call.

Just a conversation to see if this is the right fit for you.

👉 Book a quick call here: https://calendly.com/thinkwithindradip/free-consultation

If it's a fit, great.

If it's not, I'll tell you.

But don't let confusion stop you from getting the support you need.

You don't need clients to get testimonials.

You need to create opportunities for people to experience your coaching.

When they experience it, they'll vouch for you.

And that's when everything changes.

The month I started doing these free coaching calls, I made $18,000.

Not because I sold on the calls.

But because I had proof that I could help people.

And proof sells.

Use the template above.

Customize it for your niche.

Post it today.

Keep filling your pipeline.

If someone said "I need to think about it" 3+ days ago, follow up:

"Hey! Just wanted to check in. Have you had a chance to think it over? Any questions I can answer?"…

"Day 16 complete.

Created my free coaching offer.

Posted it today.

Ready to collect testimonials without clients.

Still here. Still moving."

Tomorrow (Day 17): How to Scale Beyond 1:1 (Without Burning Out)

You're getting clients now.

But 1:1 has limits.

Tomorrow, I'll show you how to create leveraged offers that allow you to help more people without working 80 hours a week.

But today?

Today, you create proof.

Post your free coaching offer.

Book those calls.

Deliver massive value.

Ask for testimonials.

This is how you build momentum.

See you tomorrow at 8:00 AM PT.

— Indrodip

P.S. Some of you are thinking: "But I'm not good enough to give free coaching yet." Stop. You know more than the people you're coaching. You've been where they are. You know the path out. That's enough. Start before you're ready.

P.P.S. The people who joined the 10K Roadmap Membership during the live call are already getting feedback on their offers, content, and sales calls. They're not waiting. They're building. If you want that level of support, book a clarity call or just join. The bonuses disappear after the founding members.

P.P.P.S. Testimonials aren't about perfection. They're about transformation. Even if someone just says, "I felt more confident after this call," that's proof. Collect it. Use it. Build on it.

DO THIS NOW:

You're 16 days in.

4 days left.

Create proof before you need it.