Day 17: Why Your Offer Isn't Selling

Good morning.

You're 17 days in.

3 days left.

Let me tell you something that will either change your business or make you uncomfortable:

Your offer isn't selling because you're not giving enough value.

Not because your price is too high.

Not because people "can't afford it."

Not because the market is saturated.

Because you're not giving enough value for what you're charging.

Today, I'm going to share the philosophy that completely transformed my business.

It's simple.

It's uncomfortable.

And most coaches will never do it.

But the ones who do? They win.

I recently joined a $16,000 mastermind.

The people in that room?

They're making millions of dollars.

Literal millionaires.

And during the Q&A, do you know what every single person asked?

"How do I make more money?"

"What's the best funnel to increase revenue?"

"How do I scale to 9 figures?"

Not one person asked:

"How do I give more value?"

"How do I serve my clients at a deeper level?"

"How do I make sure my clients get 10x ROI?"

Not one.

And that's the problem.

Here's what I realized:

If I obsess over money, I'll always be desperate.

Desperate coaches:

But if I obsess over value, the money takes care of itself.

Value-obsessed coaches:

Money is a byproduct of value.

Not the other way around.

Here's the rule I live by:

For every dollar someone pays me, I give them $10 worth of value.

Not $2.

Not $5.

$10.

Minimum.

✅ Weekly 90-minute Zoom calls (12 weeks = $3,600 value)

✅ Unlimited Voxer/WhatsApp access (my personal number)

✅ All my templates, scripts, frameworks ($1,500+ value)

✅ Real-time feedback on offers, content, and sales calls

✅ Accountability between sessions

✅ If they don't get results, we keep working (no extra charge)

Total value: $36,000+

What they paid: $3,600

That's 10x.

This challenge is valued at $2,000+ based on real consulting and operational costs.

My consulting fee: Top coaches pay me $200–$300 per hour.

Even at the lowest rate ($200/hour), that equals $600 per day.

Over 20 days, that alone equals $12,000 in consulting value (20 × $600).

I personally invested $90 in software to deliver this challenge, including emails, blog content, and an AI podcast that clones my voice.

I’ve spent 3+ hours daily creating emails, reviewing homework, and giving direct feedback.

My full-time PA is working on this project, whom I pay $2,000 per month.

For these 20 days, she is fully involved in:

When I created the membership, I asked:

"How do I give someone $8,000+ worth of value for $800?"

Here's what I came up with:

✅ 1 Live 90-Minute Call Per Week (52 calls = $7,800 value)

✅ Daily Accountability & Feedback ($2,400/year value)

✅ All My Templates, Frameworks, Scripts ($1,500+ value)

✅ Guest Expert Trainings (Mindset, messaging, funnels—paid from MY investment. $3,000+ value)

✅ Lifetime Access ($5,000+ value over 5 years)

✅ 365-Day Money-Back Guarantee (I take ALL the risk)

Total value: $20,000+

What you pay: $800 one-time (or $80/month)

That's 25x ROI.

Why would I do this?

Because I'm obsessed with your success.

Not your money.

When you succeed:

That's the long-term value system.

That's how real businesses are built.

Most coaches think:

"I'll charge $1,200 and give them 8 sessions. That's $150/session. Fair deal."

That's not a fair deal.

That's a transactional deal.

Transactional deals don't create:

They create one-time buyers who disappear.

Your job is not to "close sales."

Your job is to change lives.

When you change lives, sales become easy.

Examples:

Most coaches:

"I'll give you 4 sessions, 1 hour each. That's it."

Value-obsessed coaches:

"We'll do 4 sessions. But if you need me between sessions, text me. I'll respond within 24 hours. And if you don't get results after 4 sessions, we'll keep working together until you do, but yes, you have to show up and do the work."

That's 10x value.

The biggest value you can give is removing their fear of losing money.

That's why I offer:

I take all the risk.

They take none.

The question I ask myself every day:

"Did I help someone today?"

Not:

"Did I make money today?"

Because if I help 10 people today, I'll make money tomorrow.

But if I chase money today, I'll lose trust forever.

When I started my coaching business, I made this promise:

"For every dollar someone pays me, I will give them $10 worth of value. Minimum."

That promise changed everything.

Now:

I want you to make the same promise.

You want to make $1 million?

Serve 1 million people with $1 worth of value.

Or serve 100 people with $10,000 worth of value.

Or serve 10 people with $100,000 worth of value.

The math is simple.

But most coaches reverse it.

They try to extract $10,000 while giving $1,000 worth of value.

That doesn't work.

It never has.

It never will.

Open your notebook.

Write: "Day 17: My 10x Value Audit."

Answer:

Write down 3 things you can add that increase value without significantly increasing your workload.

Before:

"4 weeks of 1:1 coaching. $1,200."

After:

"4 weeks of 1:1 coaching + unlimited Voxer/Whatsapp/iMessage access + all my templates and frameworks + we work together until you get your first 3 clients (no time limit). $1,200."

Same price. 10x more value.

Write this in your notebook and sign it:

"I promise to give 10x the value of what I charge. I will focus on serving, not selling. I will obsess over my clients' success, not my bank account. Making money is a byproduct of the value I give."

Signed: [Your Name]

Date: [Today's Date]

Keep your pipeline full.

"Day 17 complete.

Audited my offer for 10x value.

Added [list 1-3 things] to increase the value.

Take a picture of your notebook where you wrote the statements I shared, and upload it along with all the value points.

Made the promise to serve, not just sell.

Still here. Still moving."

This is exactly why I created the membership the way I did.

$800 for lifetime access.

365-day money-back guarantee.

$20,000+ worth of value.

I'm not trying to "maximize revenue."

I'm trying to maximize your success.

Because when you succeed, you'll tell 10 people about me.

When you make $10K, you'll refer your friends.

When you hit $50K, you'll come back for advanced coaching.

That's the long game.

That's how real businesses are built.

If you're ready to join:

👉 JOIN HERE: https://whop.com/10kroadmap-org/10k-roadmap-membership/

If you're still unsure:

👉 Reply "CALL," and I'll send you my calendar link.

IMPORTANT FOR YEARLY PLAN:

If you see extra taxes at checkout, contact me directly.

I'll send a separate invoice.

You won't pay any taxes—I'm covering them.

You're 17 days in.

3 days left.

Stop chasing money.

Start giving value.

The money will follow.

— Indrodip

P.S. The coaches making the most money aren't the best marketers. They're the best servants. When you serve at a 10x level, marketing becomes easy.

P.P.S. Your success IS my business model. That's why this challenge is free. That's why the membership has a 365-day guarantee. When you adopt this philosophy, everything changes.