Day 5: The 15-Minute Conversation That Changes Everything

Good morning.

Let's be honest about where you are right now.

Some of you have calls scheduled.

Some of you have people who have shown interest but haven't committed to a time yet.

And some of you are looking at your inbox thinking:

"I sent 10 messages. No one responded. This isn't working."

Let's address that first.

If you haven't gotten responses yet, it doesn't mean you're doing it wrong.

It means one of three things:

1. You need more volume.

10 messages are not enough. You need 20. Then 30. Then 40.

This is a numbers game at first.

2. Your message needs to be clearer.

Go back to Day 3.

Are you naming:

If not, rewrite and send again.

3. You're messaging the wrong people.

Are you messaging people who actually know your target audience?

If you help new coaches and you're messaging your yoga friends who don't know any coaches... adjust.

Think: Who is one degree away from my ideal client?

Message them.

If you're in this boat, here's what you do today:

Now, for those of you who DO have calls scheduled (or will soon):

You're probably thinking:

"What do I say?" "How do I structure this?" "What if I sound like I don't know what I'm doing?"

Let's fix that.

Because here's the truth:

Most coaches lose the sale before they even get on the call.

Not because their offer is bad.

Not because their price is wrong.

But because they go into the conversation with the wrong mindset.

They think: "I need to convince them."

So they talk too much. They pitch too hard. They apologize for their price. They give away all their advice for free.

And the person says, "Thanks, this was helpful!" and never pays.

That's not what you're going to do.

Here's what you need to understand:

This is not a sales call.

This is a diagnostic conversation.

Your job is not to convince anyone.

Your job is to:

That's it.

You're not begging. You're not performing. You're not proving your worth.

You're diagnosing.

Like a doctor would.

A doctor doesn't walk into the room and say:

"Please let me help you! I'm really good at medicine! Here's everything I know for free!"

No.

They ask questions. They listen. They diagnose.

And then…if they can help, they prescribe a solution.

That's what you're doing today.

Open your notebook.

Write: "Day 5: The Diagnostic Call Framework"

Here's the exact structure for your 15-20 minute calls:

When you start the call, say this:

"Hey [name], thanks for hopping on! So just to set expectations, I've got about 15-20 minutes. My goal is just to understand more about where you're at with [the problem], see if I can help point you in the right direction, and if it makes sense, we can talk about what working together might look like. Sound good?"

Why this works:

This is where most people mess up.

They start talking about themselves.

Don't.

Let them talk.

Ask these questions (in order):

Question 1: "Tell me a little about where you're at right now with [the problem]."

Example:

Let them talk. Take notes.

Question 2: "How long has this been going on?"

This tells you: Is this a new problem or a chronic one?

Chronic problems = more urgency. New problems = less urgency.

Question 3: "What have you tried so far to fix this?"

This tells you:

Listen carefully.

Question 4: "What would change for you if this problem was solved?"

This is the most important question.

This gets them to articulate the transformation they want.

Not the features. Not the process.

The outcome.

Examples of good answers:

If they can't answer this clearly, they're not ready to buy yet.

Question 5: "What's stopping you from making that happen right now?"

This reveals their perceived obstacle.

Sometimes it's real:

Sometimes it's an excuse:

Either way, you need to know what they think is in the way.

After they've answered, summarize what they told you.

Say:

"Okay, so if I'm hearing you right, you've been struggling with [problem] for [time period], you've tried [things they mentioned], but you're still stuck because [obstacle]. And if this was solved, you'd [transformation they want]. Does that sound accurate?"

Why this works:

Now you bridge to the offer.

If you believe you can help them, say:

"Got it. So here's the thing—what you're dealing with is actually really common. And the good news is, it's fixable. The [obstacle they mentioned] isn't the real issue. The real issue is [name the deeper problem].

I work with people exactly like you to [state the transformation]. If you're open to it, I can walk you through what that would look like. Does that make sense to explore?"

Example:

"Got it. So here's the thing—what you're dealing with is really common. And the good news is, it's fixable. The issue isn't that you don't know what to say on sales calls. The real issue is that you're trying to convince people instead of diagnosing their problem—which is why it feels hard.

I work with coaches exactly like you to get confident in sales conversations so you can close 50% or more of your calls. If you're open to it, I can walk you through what that would look like. Does that make sense to explore?"

If they say yes, move to the next step.

If they say no or hesitate, say:

"No worries. Based on what you've shared, here's one thing I'd recommend you focus on: [give them one actionable tip]. That'll move the needle for you even if we don't work together."

And end the call.

Don't chase. Don't beg.

You're not for everyone.

If they said yes to exploring, now you make the offer.

Say:

"Cool. So here's how I'd help you:

[Describe what you'll do together in 2-3 sentences—focus on the outcome, not the process.]

We'd work together for [time period], and by the end, you'd [specific result].

The investment is [price]. Does that feel doable for you?"

Example:

"Cool. So here's how I'd help you:

We'd work together for 4 weeks. I'd walk you through exactly how to structure sales conversations, practice them with you, and help you close your first 3 clients.

By the end, you'd have a repeatable process that doesn't feel salesy or awkward—and you'd have paying clients.

The investment is $1,200. Does that feel doable for you?"

Then stop talking.

Let them respond.

Don't fill the silence. Don't apologize for the price. Don't say "Does that sound okay?"

Just wait.

If they say YES:

"Amazing. Let me send you a payment link, and we'll get started this week."

If they say "I need to think about it":

"Totally understand. What specifically do you need to think through?"

(We'll cover objection handling more on Day 11, but for now, just ask this and listen.)

If they say "I can't afford it":

"Got it. What were you hoping the investment would be?"

(This opens the door to either adjusting the offer or realizing they're not ready.)

If you have a call scheduled:

If you don't have a call scheduled yet:

Everyone:

Practice saying your offer out loud.

Right now.

Say:

"The investment is [your price]."

Say it 5 times.

Out loud.

Not in your head.

Out loud.

Why?

Because the first time you say your price shouldn't be on a real call with a real person.

You need to hear yourself say it without flinching.

Go to the Facebook group and post:

If you have calls:

"Day 5 complete.

I have [number] calls scheduled this week.

I practiced the diagnostic framework and said my price out loud 5 times.

Still here. Still moving."

If you don't have calls yet:

"Day 5 complete.

No calls scheduled yet, but I'm ready when they come.

Practiced the framework and sent 5 more outreach messages today.

Still here. Still moving."

Most coaches think selling is about talking.

It's not.

Selling is about listening.

The more you let them talk, the more they reveal:

And the more you listen, the easier the offer becomes.

Because by the time you make the offer, they've already told you:

All you're doing is offering the solution.

That's not pushy.

That's helpful.

❌ Talking about yourself for 10 minutes No. This call is about them, not you.

❌ Giving away all your advice for free No. You're diagnosing, not coaching. Save the solution for paying clients.

❌ Apologizing for your price No. You're solving a real problem. Your price reflects that value.

❌ Letting them leave without making an offer (if you can help them) No. If you can help and you don't offer, you're doing them a disservice.

❌ Winging the call without a framework No. Use the structure. It works.

❌ Quitting because you don't have calls yet No. Keep sending messages. The calls will come if you don't stop.

Tomorrow (Day 6), we'll talk about why you need to stop giving away free advice—and what to do instead when people ask for help without paying.

But today?

Today, you prepare for your first real diagnostic conversation.

Whether it happens today, tomorrow, or next week.

This is where the shift happens.

From "thinking about building a business"...

To actually having client conversations.

Do the work. Post in the group. Keep moving.

See you tomorrow at 8:00 AM PT.

— Indrodip

P.S. If you're nervous about your first call, that's normal. Use the framework exactly as written. You don't need to be perfect. You just need to be present, ask good questions, and listen.

P.P.S. If you haven't gotten responses yet, don't spiral. Post in the group: "Need feedback on my outreach message." Paste your message. We'll help you fix it. But don't let "no responses" become the reason you quit.

P.P.P.S. If someone says yes and pays you today, celebrate it in the group. Your win will inspire others. And you'll prove to yourself that this works.

DO THIS NOW:

You're 5 days in.

One week is almost done.

Most people quit around Day 7.

You're not most people.

Keep going.