Good morning.
By now, the rubber is meeting the road. Some of you have calls booked (one of you booked 3 from a single holiday party—brilliant work). Some of you are facing your first objections.
But there is one specific moment that terrifies you more than anything else: The moment you have to say the price.
You’ve diagnosed their problem. You’ve prescribed the solution. And now it’s time to say the number.
And you freeze. Or worse…you apologize.
"So, um, the investment is $1,000... if that works for you... I know it might be a lot... but I’m happy to work with your budget..."
Stop. You just killed the sale. Not because your price was too high. But because you didn't believe in it.
Today, we fix that.
THE REAL PROBLEM ISN'T YOUR PRICE
You think the problem is: "I don't know what to charge." "What if they can't afford it?"
But here’s the truth: The problem isn't your price. The problem is you don't believe you’re worth it.
One of you is helping parents reconnect with "shut down" teenagers. Ask yourself: What is the dollar value of saving a family relationship? Is it $100? No. Parents would pay $10,000 to get their child back. So why are you terrified to ask for $1,500?
Another one of you is helping high-achieving women stop feeling like imposters. What is the ROI of confidence? If that woman stops sabotaging herself, she negotiates a $20k raise next month. Your $2,000 coaching package is literally "free" compared to the money she is losing by staying stuck.
You are not charging for your time. You are charging for the transformation.
STOP APOLOGIZING
When you say, "Does that sound okay?" after naming your price, you are signaling doubt. The prospect thinks: "If she doesn't believe she's worth $1,500, why should I?"
Confidence sells. Apology repels.
TODAY'S TASK: The Price Anchor
PART 1: Anchor Your Price in Transformation Open your notebook. Write: "Day 8: My Price = Their Transformation."
Now, look at the math:
If you help a business owner get 3 new clients: That is worth $5,000+ to them. Your price of $1,500 is a steal.
If you help a Suboxone user get off meds pain-free: That is worth their life. Your price is irrelevant compared to the value.
Pick a number today. If you are scared, pick $1,000. If you are confident, pick $2,500. The number matters less than your belief in it.
PART 2: The "Mute Button" Technique. Here is the exact script for when you name your price on a call.
After you’ve explained the plan, say: "So, we’d work together for [time period] to get you [specific result]. The investment is [price]."
Then stop talking. In fact, I want you to physically press the MUTE button on your phone or Zoom.
Do not say: "Is that doable?" "I know it's an investment..."
Just sit in the silence. Let them process. The first person who speaks usually loses. If you apologize, you lose. If you wait, they will usually say: "Okay, how do we start?" or "Okay, I need to check my finances."
Both are good. Both are real conversations.
PART 3: Handling the "I Can't Afford It" One of you had a call yesterday where the prospect said "Finance is a challenge." This is normal.
Do not lower your price. Instead, raise the Cost of Inaction.
Script: "I hear you. But let me ask—if you don't fix this problem now, what will it cost you emotionally and financially to stay exactly where you are for another 6 months?"
Make the pain of staying stuck higher than the pain of paying you.
A SPECIAL INVITATION: LIVE ZOOM CLASS
Here's something I want to offer you.
We're 8 days in.
Some of you are crushing it.
Some are stuck.
Some have questions you haven't asked yet.
So I want to do a live Zoom class.
60 minutes.
Just you, me, and the people in this challenge who are serious about finishing strong.
We'll cover:
Live objection handling role-play
How to follow up without being annoying
What to do if you're behind on outreach
How to close the last 12 days strong
Q&A (ask me anything)
When:
I'm thinking sometime between Day 12-14 (exact date TBD based on what works for the group).
If you want this, reply to this email with:
"YES - I want the live Zoom class." or Answer it in the poll below..
And tell me:
What's your #1 biggest struggle right now?
If enough people want this, I'll schedule it and send you the link.
This is optional.
But if you're feeling stuck, confused, or just want to hear this live, this is your chance.
YOUR ACTION TODAY
Write out your clean pricing statement. (No apologies, no "just").
Practice saying it out loud 5 times. (One of you did this on Day 5—it works. Train your nervous system.
If you have calls today: Use the Mute Button technique.
If you don't have calls yet: Send 5 more messages. Use the "Connector" script if you are running dry.
Post in the Group: "Day 8 complete. My price is [Amount], and I am not apologizing for it."
Be bold. Claim it publicly.
P.S. I know some of you are already asking, "But Indrodip, how do I scale this? How do I automate leads so I don't have to DM people forever?"
We will get there. I have a community where we go deep on systems, scaling, and automation. But you cannot scale to zero.
Focus on getting your first 3 clients this week. Prove to yourself that you can generate cash. Once you have cash flow, we can talk about the next level. First, get the win.
See you tomorrow at 8:00 AM PT.
— Indrodip